One of the best ways to attract new interested parties for your product or service is to create and distribute a compelling press release.

Creating a press release can seem like an overwhelming task, but once you break it down to its smaller parts, the task becomes much easier. 

The best place to start is with the who, what, when, where why and how.  This is the main focus of the release and needs to be comprehensive.  

Then work on some sample headlines, this is what will catch the attention of the media.  Work on some angles for your business, from a local and national stand point. 

Be sure to add some supporting facts, and maybe even a quote or two.  The more interesting and compelling the quotes and facts are the more likley the news media will be to use the information for an article or story or maybe even use as a feature! 

This initial surge of interest can be exactly what your comapny needs. Additionally the benefits of a press release can be long standing as a thorough distribution includes submiting to online repositories that hold these releases for future use by the media and others wishing to use them as sources.

If you need help writing or distributing your press release, contact CJS Consulting Group, Inc. for a free consultation.  Additionally we have created a press release worksheet with some valuable information that can help you through the press release creation process if you choose to do it on your own.  

Download the Press Release Worksheet here in PDF format.