Terminology


At CJSWEBS, we host our websites on a Monitored Rackspace Server.  This server allows all customers to administer their domain settings via the Plesk Control Panel.  The Plesk Control Panel offer the domain owner many features some of which are listed below.

  • Configure sites and update application settings
  • Upload, manage, backup and restore site files
  • Manage Subdomains
  • Create webusers, allow them scripting capabilities, assign hard disk quota
  • Manage multiple MS-SQL and MySQL databases per site
  • Monitor bandwidth on a per site basis by traffic type: http/https, email, ftp, anonymous ftp.
  • View traffic history
  • Analyze web logs via Webalizer
  • Protect web directories, assign users to them
  • Log Rotation Management
  • Upload and manage site files using File-Manager
  • Manage Anonymous FTP settings (bandwidth, incoming dir, simultaneous logins)
  • Manage multiple FTP subaccounts
  • Manage site using FrontPage Web-Admin
  • Manage multiple FrontPage accounts
  • NEW Manage FrontPage mail settings
  • Create and manage Mail lists
  • Switch entire domain ON/OFF
  • Use Windows Scheduler
  • Manage Tomcat and web-applications
  • Manage Domain aliases
  • NEW PHP4 and PHP5 per Domain
  • NEW More Subdomain Levels
  • NEW User ODBC Data Sources


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You can view our links page, or even submit your website to be included on our links section.

Search Engine Optimization - Definition

The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.

Information

There is much confusion about search engine optimization (SEO) and its relation to search engine spamming. Generally, legitimate search engine optimization adds to the user experience, while search engine spamming takes away from the user experience, although there is much gray area between the clear-cut examples on either side.

Optimization involves making pages readable to search engines and emphasizing key topics related to your content. Basic optimization may involve nothing more than ensuring that a site does not unnecessarily become part of the invisible Web (the portion of the Web not accessible through Web search engines). Advanced optimization may include significant research into every element of page design, site structure, and off-the-page criteria.

Before pages can be optimized, research must be done to determine which keywords to target. This involves finding relevant keywords, determining their popularity, assessing the amount of competition, and deciding which keywords can be best supported with quality content.

CJSWEBS, a Phoenix Website Design Company, offers basic search engine optimization for free with the purchase of every website.  We also offer a full line of products to help website owners get their website ranked at the top of the major search engines.

Keywords - Definition

Keywords or key-phrases are the terms that potential customers use to search. Search is the second most used application on the internet behind email. If a potential customer is going to use search to find the website, the website must be built to target the right keywords.

Key-phrases and keywords are the intersection of the business, the website, and the customer. Key phrases will be used in both website design and website promotion. The right keywords generate business.

When a potential customer or client enters certain keywords into a search engine, the ideal is to have the website reference being returned on the first page, usually that means in the top 10 results. Keywords and key-phrases are the connection to the customer or client. 

Picking keywords is an essential part of the website plan. Keyword analysis is part science, part art.  First one thinks of what keywords are those that potential customers might use.  Second, one determines whether the keyword can be effectively used.

  • List which keywords potential customers might use.
  • Analyze which keywords can be effectively used
  • Optimize the website to get the desired results.

The following list of search engines is considered by the Internet Community to the “Major Search Engines“  most widely used by surfers and internet users. 

AllTheWeb

AltaVista

AOL Search

Ask.com

Google

LookSmart

Lycos

Live Search

Dmoz

Yahoo
These are considered to the Most Widely Used search engines, but having your site included on other search engines as well is always benficial to the presence of your website.


Universal Resource Locator

Uniform Resource Locator: a protocol for specifying addresses on the Internet.
an address that identifies a particular file on the Internet, usually consisting of the protocol, as http, followed by the domain name.


All website packages sold at CJSWEBS, a Phoenix Website Design Company include our Basic Search Engine Submission.  Upon completion and lauch of your website, we will alert the major search engines to the existence of your website.  Via manual and automated means we contact the major search engines and provide the URL of your website so that they can include in their indexes.  Once the URL is included in the search engines index your site can then be located by typing the website name into the search engine’s search box.  In order for your website to come up when your keywords are typed in requires a lengthly process of search engine optimization and organic ranking efforts so that the search engines show your site when a certain keyword is searched for by internet surfers.    


All website packages sold at CJSWEBS, a Phoenix Website Design Company include a complimentary Domain Name Registration.   Your .com .net .org or .biz is the extension or TLD of your domain name.  When you register a domain name, you are basically staking a  one year claim to that domain name.  After your registration expires the domain name is again available to the general public.  Domain name registrations can be for multiple years and include options such as privacy and other enhancements.  You can recieve a free domain name with the purchase of a website from CJSWEBS, or you can register your own domain name at cjsdomains.net.  For more info on domain names and domain name registration visit http://www.cjsdomains.net


Google Page Rank can be defined as the score given to a website based on a complex algorythm of factors including votes cast in the form of links from one page to another, this definition was copied from

From Wikipedia, the free encyclopedia

 

PageRank uses links as “votes”

Google describes PageRank:[2]

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important”.

In other words, a PageRank results from a “ballot” among all the other pages on the World Wide Web about how important a page is. A hyperlink to a page counts as a vote of support. The PageRank of a page is defined recursively and depends on the number and PageRank metric of all pages that link to it (”incoming links“). A page that is linked to by many pages with high PageRank receives a high rank itself. If there are no links to a web page there is no support for that page.

Numerous academic papers concerning PageRank have been published since Page and Brin’s original paper.[3] In practice, the PageRank concept has proven to be vulnerable to manipulation, and extensive research has been devoted to identifying falsely inflated PageRank and ways to ignore links from documents with falsely inflated PageRank.

Alternatives to the PageRank algorithm include the HITS algorithm proposed by Jon Kleinberg and the IBM CLEVER project.

 

You can Increase your Page Rank with a Website Promotion Campaign from CJSWEBS


THe definition of Alexa Traffic Ranking is as follows (information from the alexa website)

What is Traffic Rank?

The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users). The three-month change is determined by comparing the site’s current rank with its rank from three months ago. For example, on July 1, the three-month change would show the difference between the rank based on traffic during the first quarter of the year and the rank based on traffic during the second quarter.

 To increase your ALEXA TRAFFIC RANK call CJSWEBS at 602-748-2200 for information on our website promotion packages.